Jaipur Literature Festival - Gift Pack Design
The concept of this project is to design a Gift Hamper for all the attendees of the event, which will consist of Six Snacks,
an assortment of Savories and nuts from various Indian States.
The cover pack features the mascot of JLF (often appears on the website), musical instruments, books, snacks, artists and photographers. This is to represent everything that actually happens at the event, using traditional Rajasthani motifs and elements, to give it an Indian festive look.
Structure Ideations
Final Structure
Dielines
Cover Graphics
The cover illustration tries to capture the essence of JLF. Keeping its Mascot (appears a lot in the website) in the centre. Surrounded by musical instruments and a musician, a photographer, a young boy enjoying the snacks held by the mascot, and a young girl eagerly reading a book, the illustration portrays everything that happens at the Jaipur Literature Festival.
Packet Graphics
In this paragraph you can include any content you would like to share with the user. Just click "Edit Text" or double click to add your own text and make changes to the font.
In this paragraph you can include any content you would like to share with the user. Just click "Edit Text" or double click to add your own text and make changes to the font.
Typeface Used
PLAYFAIR DISPLAY - DISPLAY
ABCDEDFGHIJKLMNOPQRTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
RALEWAY - BODY TEXT
ABCDEDFGHIJKLMNOPQRTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Colour Palette
#613089
#DD245B
#FCB968
#E7BA22
#225127
#3D174F
#C74028
#720F11
#0D6E52
#102E50
#000000
Final Packaging
Inner Snack Packets
Veeralipattu patterns for Kerala
Banana Chips
Bandhani for Gujarat
Bhakarwadi
Elephant block print for Rajasthan
Aloo Bhujia
Warli Art for Maharashtra
Largest producer of Cashews
Madhubani Patterns for Bihar
India's largest makhana
producing state
Kashida embroidery for Kashmir
Chocolate coated Mamra Almonds
Outer Packaging Box
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Front and Back of the Outer Box packaging. Using the Illustration mentioned earlier, more elements are added to show the traditional Folk spirit of Rajasthan (Jaipur).
The Logo of Jaipur Literature Festival is added, and a tagline is written to give the guests an idea of the contents inside this gift box.
Below are the outer coverings of the snack drawers (3 out of 6).
Final Mockups
