About the Brand
This hypothetical tourism brand is about the lesser known beach called Kashid, which is located 30 kms ahead of Alibaug, Maharashtra. It is an initiative by Maharashtra Tourism Development Corporation (MTDC).
Mission Statement
The brand aims to reach Young executives (Target Audience) that want a break from their bustling work lives in the cities but cannot afford to lose time in longer vacations. Here they can escape for the weekend to unwind and relax.
Mood board
Inspiration for Logo
The logo is inspired by the mood board. Using refreshing colours of the ocean and sand, there are five variations of the logo as well. It is a wordmark type logo, incorporating elements like Palm trees (For the tittle is the "i" of Kashid) and waves (in the counter space of "a" of Kashid), which usually represent a beach. The rest of the word is designed in a relaxed, smooth looking typeface, to emphasize the mood of the brand.
Finalized Logo
Colour Variations
Colour Palette
#FFFFFF
#196867
#D4BA9D
#161849
#B2E1F1
#000000
Typeface Used
Older Logo (Initial Design)
This is the Logo that I had initially come up with. It took the element of a Hammock from the mood board, hung on two palm trees with the sun setting behind it. It also had waves at the bottom.
Realising that it isn't very scalable and the logo doesn't have elements that can be used as identity icons separately, I decided to improve the logo.