Rebranding - Shara Jewellery
Interface and Packaging Redesign for a Bhopal - Based jewellery brand known as Shara.
About the Brand
The Owner, Mrs. Shweta Dang Pandey, started this brand in 2012, as a small-scale business in her house in Bhopal, Madhya Pradesh. She did a course on jewellery designing and started crafting pieces that imbibe traditional motifs with modern designs. Her USP is that her designs consist of semi-precious stones and sterling silver accents, all while being affordable. The exquisite designs are versatile so one can wear them for any occasion, be it work gatherings, parties, or even festive engagements.
Need for Redesign
1) Limited sources of reach of the brand.
2) Business is run only by a single person (the owner) so the entire workload is handled by her.
3) There is no standardization of the brand, in terms of marketing and packaging.
New Packaging
Earrings
Necklaces
