Thapkii, as the name suggests, is a touch of comfort for your child, as well as our planet - Mother Earth. Blending the concept of having skin friendly natural fabrics like Cotton and Linen, and minimising dumping of fabric waste in landfills, Thapkii aims to build a sustainable clothing brand that prioritises quality products and recycling. The name Thapkii, is short (7 characters only) and unique because it is an uncommon name choice for a clothing brand. It is a word derived from Hindi language, so it can easily connect with the Indian audience, who can easily say and spell it. It is also memorable as it means “a gentle pat of affection”. 

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This project was done by a group of three people, one of my groupmates and I worked on the e-commerce website of the brand.