Logos and Social Media for Zouk
During my summer internship, I got to work at Zouk, a Proudly Indian Bag Company emphasizing on the use of vegan leather and promoting prints inspired by local artisans all over India. I worked on the social media presence of the brand, during which a few new campaigns were launched, and I worked on the logo designs for those campaigns.
The major creatives that I worked on are:-
- "A Bag Full Of You" Campaign
- Daily Bag and Luggage stories
- Zouk For Men Collection (Logo and Grid)
- IPL x Zouk Campaign
- ALT by Zouk (Logo and Stories)
- Zouk Regional Logo for stores (Punjabi)
Zouk For Men - New Collection
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Zouk For Men was a new category introduced by the brand. I worked on the "for men" ideations and this one was selected. It was also used as the profile picture of the new ZFM Instagram page. The campaign promoted gifting bags to men as well, especially during occasions like Fathers' Day.
Some static instagram posts, from fathers' day and IPL Campaigns. I also Illustrated a Carousel post of an airport luggage belt scene, which was a gamified post of "Spot the Zouk Bags".
ALT by Zouk - GenZ Collection
Zouk launched a new campaign called "ALT by Zouk" in June 2025. It targets the GenZ audiences and captures three types of personas, 1) The Soft Girl, 2) The Boss Girl, 3) The Explorer/Wanderer Girl, implying them as three
Alternate universes.
The brief for the logo stated that each letter of the wordmark ALT should possess the qualities of the three universes. The brand wanted a quirky, playful logo, unlike their usual brand language which is clean, minimal and elegant.
Logo Ideations
Final Logo
Once the Logo was finalised, my team and I developed a visual language for each personality, which was to be used in social media and website creatives of th ALT by Zouk collection + campaign.
Regional Logo for New Zouk Store
Since I'm Punjabi by ethnicity, I had learnt to read and write Gurmukhi as a kid, and therefore I was asked to make the Punjabi Logo for Zouk stores opening in Chandigarh and Mohali, Punjab.
